Skip to main content
cancel
Showing results for 
Search instead for 
Did you mean: 

Join the Fabric FabCon Global Hackathon—running virtually through Nov 3. Open to all skill levels. $10,000 in prizes! Register now.

Reply
jcamilo1985
Helper III
Helper III

hubspot modeling

Good Night Experts

I am recently working with power bi on the hubspot tool, management has asked us to do some reports. After connecting power bi to hubspot, I need to arrive at a star schema, but I still can't do it because I don't know how to de-normalize some tables, I feel that I still haven't reached the most optimal model with this database.
Someone from here can help me, any guidance will be well received.
Thanks in advance
I attach images of the official hubspot help and how I currently have my model.

 

model hubspot.png

 

model power bi.png

 

https://support.datawarehouse.io/hc/en-us/articles/360054107794-Datawarehouse-io-HubSpot-Connector-E...

2 REPLIES 2
MattAllington
Community Champion
Community Champion

You are well advised to aim for a Star Schema if possible. Power BI is built to work with that structure. You can stray from that if your modelling requires it, but it is good advice to aim for a well structured Star Schema if possible.

 

I suggest you step back from the existing DB design and think about your data from a business context. Ask yourself 

1. What transactional/activity data do I need to report on (fact table(s))

2. How do I want to summarise this data "who, what, when, where" (dimension tables). 

Try to focus on what you need rather than what you have got, work out a plan, then set about building it. 



* Matt is an 8 times Microsoft MVP (Power BI) and author of the Power BI Book Supercharge Power BI.
I will not give you bad advice, even if you unknowingly ask for it.
lbendlin
Super User
Super User

" I need to arrive at a star schema"

 

Who says that?  It's a recommendation, not a requirement.  Power BI doesn't really care, it works on the principle of Expanded Tables.  Star schema is easier to understand for humans, and easier to maintain. But it is not a hard requirement. Graphs are the future 🙂

Helpful resources

Announcements
FabCon Global Hackathon Carousel

FabCon Global Hackathon

Join the Fabric FabCon Global Hackathon—running virtually through Nov 3. Open to all skill levels. $10,000 in prizes!

September Power BI Update Carousel

Power BI Monthly Update - September 2025

Check out the September 2025 Power BI update to learn about new features.

FabCon Atlanta 2026 carousel

FabCon Atlanta 2026

Join us at FabCon Atlanta, March 16-20, for the ultimate Fabric, Power BI, AI and SQL community-led event. Save $200 with code FABCOMM.

Top Solution Authors
Top Kudoed Authors