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CraigBlackman's avatar
CraigBlackman
Icon for Helper III rankHelper III
9 years ago
Solved

google analytics bounce rate percentages

Hi All.   I am trying to sum the bounce rate as a percentage in Power Bi Desktop using the Google Analytics data source.   My problem is that when I sum this data it does so cumulatively as oppos...
Need Help
  • Anonymous's avatar
    Anonymous
    9 years ago

    Hi CraigBlackman,

     

    You can Right-Click on the numeric column and choose the average as the summary mode.

     

    Regards,

    Xiaoxin Sheng

Anonymous's avatar
Anonymous
Not applicable
9 years ago

Hi CraigBlackman,

 

You can Right-Click on the numeric column and choose the average as the summary mode.

 

Regards,

Xiaoxin Sheng

WaleedAlsayed's avatar
WaleedAlsayed
Frequent Visitor
4 years ago

If you have a page with 1,000 page views and a bounce rate of 20%, and a page with 1 page view and a bounce rate of 80%, Power BI would (depending of course on how your data are structured) reach an average bounce rate of 50%. Google Analytics, on the other hand, would do a weighted average, which in this example amounts to (1000*.2 + 1*.8)/1001 = 20.06%.

 

For this reason, it is better if you calculate the Bounce Rate metrics yourself. Since Bounce Rate is defined as Bounces/Sessions, you can import these two metrics, then create a measure in your report with the formula

 

 

DIVIDE(SUM([Bounces]), SUM([Sessions]))

It should to give you the same exactly number

 

Regards;