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CraigBlackman's avatar
CraigBlackman
Icon for Helper III rankHelper III
9 years ago
Solved

google analytics bounce rate percentages

Hi All.

 

I am trying to sum the bounce rate as a percentage in Power Bi Desktop using the Google Analytics data source.

 

My problem is that when I sum this data it does so cumulatively as opposed to an avaerage. 

 

How do i get over this as I have also created a measure that looks at the same data 1 year back and then teh percenatge change between those

 

Any help really appreciated

 

Thanks

 

Craig

  • Anonymous's avatar
    Anonymous
    9 years ago

    Hi CraigBlackman,

     

    You can Right-Click on the numeric column and choose the average as the summary mode.

     

    Regards,

    Xiaoxin Sheng

4 Replies

  • Anonymous's avatar
    Anonymous
    Not applicable

    Hi CraigBlackman,

     

    You can Right-Click on the numeric column and choose the average as the summary mode.

     

    Regards,

    Xiaoxin Sheng

    • CraigBlackman's avatar
      CraigBlackman
      Icon for Helper III rankHelper III

      Anonymous, thank you, I always think there is a complicated way around these things and fail to look at them simplistically!

    • Anonymous's avatar
      Anonymous
      Not applicable

      Hi can you explain please how u do that? and where? If I edit my query and click right click on Bounce rate column I do not see an option to choose the average as the summary mode.

       

      or i need to create new metric? 

       

      PLz help have same issue with Bounce rate - does not match with GA (page - bounce rate)

    • WaleedAlsayed's avatar
      WaleedAlsayed
      Frequent Visitor

      If you have a page with 1,000 page views and a bounce rate of 20%, and a page with 1 page view and a bounce rate of 80%, Power BI would (depending of course on how your data are structured) reach an average bounce rate of 50%. Google Analytics, on the other hand, would do a weighted average, which in this example amounts to (1000*.2 + 1*.8)/1001 = 20.06%.

       

      For this reason, it is better if you calculate the Bounce Rate metrics yourself. Since Bounce Rate is defined as Bounces/Sessions, you can import these two metrics, then create a measure in your report with the formula

       

       

      DIVIDE(SUM([Bounces]), SUM([Sessions]))

      It should to give you the same exactly number

       

      Regards;