Word Wrap option for multirow card

Back in the olden days, when the PowerBI interface was easy to navigate through (talking about 1-2 updates ago I believe), there was an easy way to get clear multirow cards:

You would turn word wrap on and add UNICHAR(10) to your measure and it would neatly skip a line.

Now, when I add "UNICHAR(10)" to my measure, it is quietly ignored by powerbi...

After about 1hour of searching online, type any combination of "word" "wrap" "word wrap" onto the powerbi field search - to no avail - I am turning to you guys to tell me where this mysterious option is, so my reports could look nice again.