Forum Discussion
Advocate IWhy is my Google Analytics data different in PBI?
When you query large data sets or apply complex filters, GA may sample the data, causing differences in reported numbers. When the data is pulled into Power BI, it may not be sampled the same way, causing differences in reported metrics.
Even though you mentioned that no filters are applied, make sure that any default segments in GA (such as "All Users") are replicated correctly in Power BI. If GA excludes certain sessions or users (e.g., bots, internal traffic), this may not be reflected in Power BI unless explicitly handled.
GA may have a specific definition of "user" that relates to session deduplication, while the raw counts that Power BI may show do not apply the same logic.
hackcrr
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Memorable MemberWhen you query large data sets or apply complex filters, GA may sample the data, causing differences in reported numbers. When the data is pulled into Power BI, it may not be sampled the same way, causing differences in reported metrics.
Even though you mentioned that no filters are applied, make sure that any default segments in GA (such as "All Users") are replicated correctly in Power BI. If GA excludes certain sessions or users (e.g., bots, internal traffic), this may not be reflected in Power BI unless explicitly handled.
GA may have a specific definition of "user" that relates to session deduplication, while the raw counts that Power BI may show do not apply the same logic.
hackcrr
If I have answered your question, please mark my reply as solution and kudos to this post, thank you!
Advocate IMy GA data is not very large. I started it a little over two weeks ago and it has minimal traffic. I don't think sampling would occur (although I do not know what the criteria for sampling might be). Even with that, the difference between the number of users is large.
Does the sampling happen on the GA side? If so, how do I remove it (if I can)? Also, is there any way to see what formulas/calculations may go into the numbers that GA show in their dashboards?
I want accurate data, and I imagine all users do, so it's odd to me that GA would not display the most accurate data possible.