Web URL

Hello everyone, 

I have added web url in a matrix, which links to show "urn" view . The link includes urn number. Is there a way that I can replace hyperlink icon with urn number in the matrix?

I refered to this doc, however, option 3 didn't work with me as it's still show full link. 

https://docs.microsoft.com/en-us/power-bi/create-reports/power-bi-hyperlinks-in-tables

Thanks.

 Matrix with urn number column and url linkthe url link includes urn number