Use DAX measure to build IF ELSE function with column

Dear All,

I want to build a new measure (could also be a new column if this fits better), based on a IF ELSE function. 

Below you will see a small table, where one of the columns will be the condition in formula. 

The idea is the following:

I am looking for a formula containing the following:

IF column 'Advies Goederenklasse' = 'Parellel', then the outcome need to be 10%

IF  column 'Advies Goederenklasse' = 'Special', then the outcome need to be 5%

ELSE the outcome need to be 0

Thanks for any assistance in advance!

Kind regards,