Recursive sign-in on PBI Desktop only

I am suddenly encountering an issue when trying to log in PBI Desktop with my work account.

When I input the email from the "Sign In" option, it asks me for the email address. After I input it and hit "Next", it seems for a split of a second to be directing the page for another screen but it ends up again on the Input email screen - without even arriving to the "Enter Password" screen ever. Its a recursive, endless loop.

Tried various things:

1) Connecting both via VPN to office network and without

2) Trying to access my account from a colleague's email, who had successfully signed in with his credentials, but when using my email we encountered the same issue. So basically given its on another machine it does not seem to be related to installation of PBI Desktop or cache

3) Tried removing licenses from Office 365 admin, to attempt logging without license, still same issue

4) In Windows Credentials there is no entry for PBI

5) Tried to go via the Can't sign-in option but it only asks for a reset password which is a bit irrelevant at this point as cannot even arrive to password input so a change in password wouldn't make any difference

Also, I can access PBI Service successfully with the same email.

For context in case it helps, my work account might have membership in different subscriptions and tenancy within AAD.

Any ideas?