Pass parameter value in URL query string?

That is what I am doing already, I am using a global measure with a switch to do the current measure selection, the problem is I lack the knowledge of how/when to tell the report which measure to switch to when the report loads.

I am migrating a bunch of reports from Spotfire, and in Spotfire you could save bookmarks (which I know you can do in PBI as well) and then you could reference the url via the bookmark id like https://spotfire.mydomain.com/report/Papermaking?bookmarkid=someguid and it would load the specific view with all the settings saved.  The goal here is the user can open the report and not have to do a bunch of manual filter selection (they need things made easy lol).  I really don't want to have to make 100 separate pbix report files, I wanted it to be as dynamic as possible, since we will have like 20 different measures that hit the same data table.

I guess I naively assumed PBI was just as mature as Spotfire.