My data in Power BI is not matching with Google analytics
What I am trying to do is to recreate the Segment called: Organic traffic from Google Analytics in Power BI.
So I first tried to connect to Power BI, chose the Event Action, Event Category, Event label from the "Event tracking folder"
and Date from the "Time" folder. With these selections, I have a total event: 18056. (which mitches the result in Google Analytics)
But once I added the "Medium" From a folder called "Traffic", the result changed.
Can someone please tell me what causes this and how can I fix it. Thank you
https://community.powerbi.com/t5/Power-Query/Google-Analytics-Data-Does-not-match-up-with-Power-BI-E...
https://community.powerbi.com/t5/Desktop/Data-from-Google-Analytics-Doesn-t-Match/td-p/133680
Follow on LinkedIn
@ me in replies or I'll lose your thread!!!
Instead of a Kudo, please vote for this idea
Become an expert!: Enterprise DNA
External Tools: MSHGQM
YouTube Channel!: Microsoft Hates Greg
Latest book!: DAX For Humans
DAX is easy, CALCULATE makes DAX hard...
Helpful resources
Power BI Monthly Update - November 2025
Check out the November 2025 Power BI update to learn about new features.
Fabric Data Days
Advance your Data & AI career with 50 days of live learning, contests, hands-on challenges, study groups & certifications and more!
FabCon Atlanta 2026
Join us at FabCon Atlanta, March 16-20, for the ultimate Fabric, Power BI, AI and SQL community-led event. Save $200 with code FABCOMM.
