Measure value is not dynamic when inserted into a table

Hi All,

I'm trying to create a scoring system for my table with a measure however whenever i insert the measure into the table I get just 1 value for all as opposed to it being dynamic for all rows. Can someone explain the logic behind it and what I'm missing?
Table and measure below, please note the -IN FULL (KPI) the measures refers too is also a measure and total value is 99.