Measure check

hi, vjnvinod 

For your requirement, you could use IN Function in your formula,

and "Pursuit Team" coloumn has more than 1 names in it, you need to use SEARCH Function in it.

BDE check =
IF (
    'Sales and Pipeline Full Data Ex'[Global Business Development Executive]
        IN {
        "Valencia, Gonzalo",
        "Webster, Julianne",
        "DiBlasio, Wendy",
        "Maliepaard, Yolanda",
        "Geyer, Jody",
        "Croft, Ben",
        "Gardner, Toby"
    },
    "yes bde",
    IF (
        'Sales and Pipeline Full Data Ex'[Pursuit Leader]
            IN {
            "Valencia, Gonzalo",
            "Webster, Julianne",
            "DiBlasio, Wendy",
            "Maliepaard, Yolanda",
            "Geyer, Jody",
            "Croft, Ben",
            "Gardner, Toby"
        },
        "yes pl",
        IF (
            'Sales and Pipeline Full Data Ex'[Identified By]
                IN {
                "Valencia, Gonzalo",
                "Webster, Julianne",
                "DiBlasio, Wendy",
                "Maliepaard, Yolanda",
                "Geyer, Jody",
                "Croft, Ben",
                "Gardner, Toby"
            },
            "Yes-Identified By",
            IF (
                SEARCH (
                    "Valencia, Gonzalo",
                    'Sales and Pipeline Full Data Ex'[Pursuit Team],
                    1,
                    0
                ) > 0
                    || SEARCH (
                        "Webster, Julianne",
                        'Sales and Pipeline Full Data Ex'[Pursuit Team],
                        1,
                        0
                    ) > 0
                    || SEARCH (
                        "DiBlasio, Wendy",
                        'Sales and Pipeline Full Data Ex'[Pursuit Team],
                        1,
                        0
                    ) > 0
                    || SEARCH (
                        "Maliepaard, Yolanda",
                        'Sales and Pipeline Full Data Ex'[Pursuit Team],
                        1,
                        0
                    ) > 0
                    || SEARCH ( "Geyer, Jody", 'Sales and Pipeline Full Data Ex'[Pursuit Team], 1, 0 ) > 0
                    || SEARCH ( "Croft, Ben", 'Sales and Pipeline Full Data Ex'[Pursuit Team], 1, 0 ) > 0
                    || SEARCH (
                        "Gardner, Toby",
                        'Sales and Pipeline Full Data Ex'[Pursuit Team],
                        1,
                        0
                    ) > 0,
                "Yes-PT",
                "No"
            )
        )
    )
)

By the way, you could use this tool to format your dax formula.

https://www.daxformatter.com/#

Note:  Please understand that this tool is provided “AS IS” with no warranties or guarantees , and confers no rights.

Best Regards,

Lin