Measure cannot be dragged in the column/row of a KPI matrix

[Anonymous]

Hi,

After having created the following measure:

Measure VNB this selected quarter = SELECTEDVALUE(QuarterYearconversionTable1[QuarterYear])

The result it this case if for example 4Q20

Can anybody explain me why I cannot use this measure in the column or row of an KPI matrix?
I can only put it in the value box of a KPI matrix.
What can I do to make this work?

PS this post is an stripped down version of my previous post. If I can understand how to solve it, I can solve my problem in my previous post which can be found at:

https://community.powerbi.com/t5/Desktop/Why-does-a-quarteryear-measure-cannot-be-used-on-the-X-axis...

[MFelix]

Hi @Anonymous ,

A measure is evaluated in the context of the cell evaluated in a report or in a DAX query, meaning that you cannot have a result without context. In this case the matrix rows and columns are what give context to the values so they only accept column from your model.

You cannot use a measure on your rows because the measure is dependent of context and cannot give context to another value.

What is your exact purpose with this measure? What are you trying to achieve with the matrix visualization?