Keep rows on a Matrix even with no values

Hi
I been trying to search information on how to solve my issue but no luck so far. 
My model looks schematically like this:

The measure is Duration = Calculate (Sum Inc. [Duration],  Inc. [Major Inc] = "Accepted")

My desired outcome is a Matrix like this:

 Meaning even though Some services did not logged any duration are still visible in the Matrix. But what I actually get is this:

If under Customer at least one service logged duration time, the matrix shows only that service, otherwise it shows them all.
The "Show items with no data" option is clicked on the Business Services attribute on the rows.

Is there a way to accomplish that?

Thanks!