Inaccurate data sync from GA

[Anonymous]

I connected Google Analytics to Power BI desktop directly. All the data points I needed have been synced. However, the data does not match with what I see in Google Analytics for the same data range. I tried taking Sum of Users (in that case it is more than double of what it should be) and I tried taking Count of Users (in which case it is much less than actual). What could be the issue?

[Anonymous]

Thank you

[Anonymous · Accepted solution]

Hi @Anonymous ,

This is expected behavior. The API we're using for Google Analytics is the one available to free users, and that API is known to return less accurate values for high volume sites due to the way it samples data. Unfortunately, the API for Google Analytics Premium customers is significantly different than that for the free users, so we'd need to implement a new connector specifically for Premium in order to get the more accurate values. 

I recommend to write down your own connector or use other open-sourced GA connectors, like that

I have also found a similar topic, please refer to it to see if it helps you.

https://community.powerbi.com/t5/Desktop/Data-from-GA-is-incorrect/m-p/563629

• Go through BigQuery and pull the data into Power BI

 connecting from Power BI to BigQuery to pull in the Sessions, will remove the sampling mechanism from taking place and limiting the actual dataset.

Best Regards

Community Support Team _ Polly

If this post helps, then please consider Accept it as the solution to help the other members find it more quickly.