Google Analytics Access to resource is forbidden

Yes, I started seeing this today where 2 days ago it was fine with no change.

I can credential into Google Analytics fine - both in Power BI as well as at https://analytics.google.com

I've cleared my Power BI cache as well as generated the corresponding logs which seem to point to this error:

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DataMashup.Trace Warning: 24579 : {"Start":"2016-05-04T18:49:36.4217898Z","Action":"Library/Common/RetryPolicy/TryExecuteAction","Attempt":"1","Exception":"Exception:\r\nExceptionType: System.Net.WebException, System, Version=4.0.0.0, Culture=neutral, PublicKeyToken=b77a5c561934e089\r\nMessage: The remote server returned an error: (403) Forbidden.\r\nStackTrace:\n at System.Net.HttpWebRequest.GetResponse()\r\n at Microsoft.Mashup.Engine1.Library.Web.Request.CreateResponse(ResourceCredentialCollection credentials)\r\n at Microsoft.Mashup.Engine1.Library.Web.Request.GetResponseCore(ResourceCredentialCollection credentials)\r\n at Microsoft.Mashup.Engine1.Library.Common.RetryPolicy.Execute[TResult](IEngineHost host, Func`1 func)\r\n\r\n\r\n","ProductVersion":"2.34.4372.322 (PBIDesktop)","ActivityId":"f0d75a43-a659-4fe5-8fd2-288f39643b6e","Process":"Microsoft.Mashup.Container.NetFX40","Pid":23668,"Tid":1,"Duration":"00:00:00.7919753"}

DataMashup.Trace Error: 24579 : {"Start":"2016-05-04T18:49:36.4216208Z","Action":"Library/Common/RetryPolicy/ExecuteAction","TryCount":"3","RetryAlgorithm":"ExponentialBackoff","Exception":"Exception:\r\nExceptionType: Microsoft.Mashup.Engine.Interface.ResourceAccessForbiddenException, Microsoft.MashupEngine, Version=1.0.0.0, Culture=neutral, PublicKeyToken=31bf3856ad364e35\r\nMessage: Exception of type 'Microsoft.Mashup.Engine.Interface.ResourceAccessForbiddenException' was thrown.\r\nStackTrace:\n at Microsoft.Mashup.Engine1.Library.GoogleAnalytics.GoogleAnalyticsRequestPolicy.ShouldRetry(Exception e)\r\n at Microsoft.Mashup.Engine1.Library.Common.RetryPolicy.Execute[TResult](IEngineHost host, Func`1 func)\r\n\r\n\r\n","ProductVersion":"2.34.4372.322 (PBIDesktop)","ActivityId":"f0d75a43-a659-4fe5-8fd2-288f39643b6e","Process":"Microsoft.Mashup.Container.NetFX40","Pid":23668,"Tid":1,"Duration":"00:00:00.7926681"}

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Anyone else run into this error?