Forum Discussion
Customer Churn Calculation
Hi,
I am trying to do a calculation with the following logic:
Churn = Current period's active customers - Current period's new customers - Previous period's active customers
The dates can be drilled down to weeks or up to months, quarters or years. I wonder if it's possible to create a measure in DAX to calculate this regardless of what time granularity is selected so it still shows shurn.
I would really appreciate help. Thank you.
1 Reply
- amitchandakSuper User
tpoltorak , refer if these blogs can help
Customer Retention Part 1:
https://community.powerbi.com/t5/Community-Blog/Customer-Retention-Part-1-Month-on-Month-Retention/ba-p/1361529
Customer Retention Part 2: Period over Period Retention :https://community.powerbi.com/t5/Community-Blog/Customer-Retention-Part-2-Period-over-Period-Retention/ba-p/1377458Customer Retention Part 5: LTD Vs Period Retention
https://community.powerbi.com/t5/Community-Blog/Customer-Retention-Part-5-LTD-and-PeriodYoY-Retention-is-only/ba-p/2114497