Custom table in PBI

Hey All,

I'm trying to create a custom table from an existing table.

Existing

Expected

Used DATATABLE dax expression.

Table convert = DATATABLE("Area",STRING,"Quarter",STRING,"Value",INTEGER
,{
{"A","Q1",1},
{"B","Q1",2},
{"C","Q1",3},
{"A","Q2",4},
{"B","Q2",5},
{"C","Q2",6},
{"A","Q3",7},
{"B","Q3",8},
{"C","Q3",9}
}
)

Basically idea is to get each cell vallue and place it in new table accordingly. I tried LOOKUPVALUE to get the cell value dynamically inside DATATABLE. But it asks for value to be compared which i have to hard-code.

Is there a way to achieve this PBI.