Custom filters when clicking on button

Hi, I have a page with some images.  I put buttons behind the images so when it's clicked on it , it goes to a specific web site. Works great. 

I want to find a way to click on that image, drill through to a page with that specific filter behind it. Can do it from a table or chart, but not from a specific image. Any ideas?

Is there a way to pass a filter while clicking on the button?

here's a screen print