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Regular Visitor

Connect Google Analytics 4 (GA4) to PowerBI

I want to pull data from GA4 to PowerBI. There are a lot of external connectors available in the market, like Dataddo, funnel, etc., but what is the alternative if one doesn't want to use external connectors for various reasons?

Helper IV
Helper IV

@Wassam_Masood  Well, there are not many options and there are no plans for a native connector as far as I know. As a non-coding person (don't know if that's your case too) I had to go for a 3rd party connector. It was a pitty cause I wanted to avoid that option too. I've tried Supermetrics (but has no PBI as a destination, so you first have to export your GA4 data to Google Sheets and then to PBI) and also connector. Currently, I still use Windsor and I can see my GA4 data up to the last 28 days for free, so since I always make monthly analysis I don't have any problem with that

Frequent Visitor

Hi Wassam 


I too was frustrated with the lack of direct connection options. There is an official plan to build a native connector  but in the mean time I wrote a custom connector that you can use. It takes a wee bit of setiing up but give it a go.


Hope that helps



New Member

Is there a plan to include GA4 natively?

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