Connect Google Analytics 4 (GA4) to PowerBI

[Wassam_Masood]

I want to pull data from GA4 to PowerBI. There are a lot of external connectors available in the market, like Dataddo, funnel, etc., but what is the alternative if one doesn't want to use external connectors for various reasons?

[AndGaa]

Spoiler

Hi Wassam_Masood

There is now a version 2.0 of the GA connector, that can connect to GA4 data. Its fairly new, and it beta. Maybe check it out if you havent picked another solution. 

[GavinBrogan]

Hi Wassam 

I too was frustrated with the lack of direct connection options. There is an official plan to build a native connector  but in the mean time I wrote a custom connector that you can use. It takes a wee bit of setiing up but give it a go. 

https://cooriedug.com/ga4-power-bi-connector-beta/

Hope that helps

Gavin 

[pbailey]

Is there a plan to include GA4 natively?

[mdariol]

https://learn.microsoft.com/it-it/power-platform/release-plan/2023wave1/data-integration/planned-fea...