Conditional formatting of table rows

Try to do the following, create a measure

"Color" = 

VAR S_Value = SELECTEDVALUE(Table[Column])

RETURN IF(S_Value = "Label", "#00FF00", "#FF0000")

Then, select the column, go to Conditional Formatting > Background color > Field Value >Based on field: Select the measure "Color". That should do it.

Note: #00FF00 is HEX code for green, #FF0000 for red. You can customize this by opening a color palette and retrieving the HEX code.

Anonymous 

Thanks for your help!