Conditional Highlighting in a Matrix and a Measure to Check Those Conditions

I have the below measure:

All of the columns to the right of 'Project' are measures that only sum the gender/ethnicity in the column.

I'm trying to figure out how I can accomplish the conditional highlighting and indicator. I would like...

1. The gender cell to be highlighted if that cell is <= 10% of the Total Project Amount
2. The ethnicity cell to be highlighted if that cell is <= 20% of the Total Project Amount
3. The indicator cell to be populated/highlighted if either of the above are true

Thanks!