Cannot get KPI working because of count

It sounds like you have the KPI of 360 repeated for every row in your table, 1 row for each of your 30 consultants. If it defaults to a count when you drag it into your report, it's probably set as text rather than a number, which would default to a sum. You could create a measure to handle this as

Target = MAX(TableName[KPI Column Name])

Even if each consultant has a different target, this will show their KPI (if your data is like I'm picturing it).

I also sometimes create my KPIs as a separate measure anyway, especially if it's going to be static. You can create a measure like:

Target = 360

That will show 360 no matter where or how you use it in your report, as it's separate from your table.