Website Analytics Dashboard built using the Numerro Toolkit.
The website analytics dashboard was built for a companies marketing department to understand how customers were interacting with their website.
The purpose of the dashboard is to collect website analytics data a present it in an easier format to help the marketing team digest key insights about how their customers are interacting with their website.
The aim is to showcase key KPI's that help gauge how the website is performing against benchmark metrics. It also uncovers which pages perform better than others so that the team can improve their customers website experience.
Key Insights:
- KPI/Area Chart - Pageview, Unique Pageviews, Bounce Rate, Exit Rate:
Key stats to gauge performance vs benchmark stats
- Clustered Column Chart - Pageviews/Unique Pageview by month:
To understand how their website performs throughout the year, which they can use to identify the effectiveness of marketing campaigns.
- Donut Chart - Pageviews split by year half:
High level view of the above insight.
- Table - Exit Rate & Pageviews by Page:
Uncovers how specific pages perform to help the marketing team optimize user experience.
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