An analysis was made of data related to Turkish drama. The indicators of 5 daily Turkish series released in recent years were considered. Purpose of the work: to check the relevance and popularity of the Turkish drama among the audience. This dashboard is based on real data and made as part of the curriculum.
Made by a student of St. Petersburg State Technological University, Faculty of Economics and Management, direction "Business Informatics" Vezirov Ilyas.
In the analysis, we came to different results for the Turkish drama:
- Today, daily serials are popular with their viewers, but not all projects can boast of high results in Turkey.
- Legacy and The Promise projects by Karamel Yapim showed higher numbers than competitors. At the same time, their latest project turned out to be more successful than their other projects. At the same time, their projects are massively sold abroad. This may indicate that the Turkish drama market is popular not only in Turkey itself, but also abroad.
- Some projects have great success abroad, but at the same time they have an incredibly low rating in Turkey itself, which is why the project ends quickly, even though foreigners demand to continue. The reason for this phenomenon is extremely difficult to explain.
When analyzing, you can draw certain conclusions:
The dashboard shows that the daily Turkish drama genre is very popular both in Turkey and abroad today. At the same time, some of the projects may be successful in Turkey, while failing abroad, and some, on the contrary, may massively disperse across countries, and show incredibly low ratings in Turkey. The reason for this phenomenon is extremely difficult to trace, but perhaps the reason is in advertising. In Turkey, daily Turkish drama usually has little to no advertising, while abroad advertising can be very intrusive.
I liked the design of this visualization, but there is one drawback. Gray tables are striking. Maybe change their colors to match the theme of the dashboard?
