Social Media Dashboard built using the Numerro Toolkit.
The social media dashboard is for social media managers and is used to help them understand the high-level impact each of their social networks has on their audience.
The purpose of the report is to provide an overview of how the social media teams efforts are impacting the number of impressions over time. Additionally, the dashboard is designed to help identify the best performing social networks. In return, this helps the team better understand where to focus their marketing efforts.
Key Insights:
- Ribbon chart - Impressions by month, split by platform:
To help prioritize which platforms to focus on throughout the year.
- Table - Impressions by content type:
To determine which content types perform the best.
- Stacked Column Chart - Impressions by quarter, split by platform.:
To provide a high level view of impressions across the year to help resource allocation.
- Bar Chart - Impressions by platform:
To determine the highest performing platform and prioritise accordingly (supports the below).
- Donut Chart - Impressions % by platform:
To determine the split of impressions and prioritise accordingly (supports the above).
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