● Problem Statement: Design Sales and Marketing report to get following level of analysis
1. Market Share analysis
2. YTD Category analysis
3. Sentiment analysis
4. Growth Opportunities
Market Share Analysis should give following details
1.1. Total Category Volume
1.2. % Units Market Share
1.3. % Unit Market share by Month for Last 12
Months and Region
1.4. Total Category Volume by Segment
1.5. Total Units by Month and isVanArsdel for last
12 months
1.6. Total Category Volume by Region
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YTD Categoryanalysis should give following details,
1.1. Total Units YTD by Manufacturer and Region.
1.2. Total Units by Month and Manufacturer for
Aliqui, Natura,Pirum and VanArsdel trend
for the last 12 months for the year of
2014.
1.3. % Units Market Share by State.
1.4. Total Units YTD Variance % by Month and
Manufacturer for Aliqui, Natura,Pirum and VanArsdel.
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