KPIM
Advocate IV
Advocate IVRFM model for customer segmentation
In this report, we use a simple R-F-M (Recency-Frequency-Monetary) model to categorize customers into different segments. This model helps sales team to identify customer shopping behavior or marketi...
The RFM model is a way to segment customers based on their purchase history. It looks at how recently they made a purchase, how often they make purchases, and how much they spend. By using this model, companies can better understand their customers and target them with more effective marketing messages. Peaceee!