KPIM's avatar
KPIM
Icon for Advocate IV rankAdvocate IV
6 years ago

RFM model for customer segmentation

In this report, we use a simple R-F-M (Recency-Frequency-Monetary) model to categorize customers into different segments. This model helps sales team to identify customer shopping behavior or marketi...
Business
MAAbdullah_47's avatar
MAAbdullah_47
Icon for Helper V rankHelper V
4 years ago

Dear   I have some notes :
1-There is no date period for filter , which is very important.
2-How to make dynamic RFM scores that adapt according to a chosen period? 
I have doubt it gives the same score results.
Waiting your comment.

 

KPIM