🚀Nykaa Fashion Campaign Analysis Dashboard | Power BI
I recently worked on a Power BI project analyzing marketing campaign performance for Nykaa Fashion, focusing on revenue, conversions, and ROI across different channels.
🔍Project Highlights
Total Revenue: 29bn
Total Conversions: 57M
ROI: 1.37K
Total Impressions: 3bn
📊Key Insights
Influencer and Social Media campaigns drive the highest revenue
Instagram, WhatsApp, and YouTube dominate channel performance
Conversion rates are relatively consistent across campaign types
Social Media campaigns show strong ROI performance
📈What this dashboard covers
Channel-wise revenue and conversion analysis
Customer segmentation insights
Campaign cost vs revenue comparison
Conversion funnel and campaign trends over time
⚙️Built using
Power BI | DAX | Power Query
💡Takeaway
Understanding campaign efficiency and customer segments can significantly improve marketing ROI and targeting strategies.
Would love to hear feedback or suggestions for improvement!
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