Marketing Dashboard built using the Numerro Toolkit.
The marketing dashboard was built for a banks marketing team to visualize a set of market research the bank carried out with its customers.
The purpose of the dashboard is to help a banks marketing team identify trends and patterns within a set of market research carried out with customers.
The dashboard provides the marketing team with a visual representation of their research, allowing them to spot correlations between various customer data points. These insights help them understand their customers and therefore learn how to better accommodate them.
Key Insights:
- Scatterplot - Av. bank balance by age, split but education level:
Helps the bank identify the profile of their more lucrative customers.
- 100% Stacked Bar Chart - Total subjects by education, split by marital status:
Helps the bank better understand their customer demographics.
- Multi-card Row - Job type breakdown:
Helps the bank better understand their customer portfolio, as well as the more lucrative job types.
- Treemap - Av. bank balance by education level:
Helps the bank target future customer, as they know which customer type is more valuable.
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