๐ ๐๐จ๐จ๐ฌ๐ญ๐ข๐ง๐ ๐๐ฐ๐๐ฅ๐ข๐ญ๐ฒ ๐๐ฎ๐ฉ๐๐ซ ๐๐๐ฌ๐ญ๐๐ฎ๐ซ๐๐ง๐ญ ๐
๐จ๐จ๐๐ฌ' ๐๐ฎ๐๐๐๐ฌ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ ๐
I am excited to share my recent participation in a Hackathon focused on the Food Industry domain, hosted by KSR Datavizon Leveraging Power BI, Through data-driven insights, I derived key improvements and strategic recommendations to support the company's growth in the competitive U.S. market
๐น ๐๐ซ๐ข๐๐ ๐๐๐ฃ๐ฎ๐ฌ๐ญ๐ฆ๐๐ง๐ญ๐ฌ: 30.63% of customers indicated that our pricing is high. My recommendation is to reduce prices temporarily to gain market share, helping to foster customer loyalty.
๐น ๐๐๐ฌ๐ญ๐ ๐๐ง๐ ๐๐๐๐จ๐ฆ๐ฆ๐๐ง๐๐๐ญ๐ข๐จ๐ง: With 30.78% of customers not inclined to recommend our items, improving the taste of dishes is essential to drive customer satisfaction and advocacy.
๐น ๐๐ฏ๐๐ซ๐๐ ๐ ๐๐๐ญ๐ข๐ง๐ ๐ฌ: We received an average rating from 39.78% of our customers. To improve this, we should explore strategies like offering discounts for new customers, implementing a referral program, and focusing on word-of-mouth marketing.
๐น ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ: Enhancing customer communication through effective channels and adding new product features will help foster deeper connections with our audience.
๐น ๐๐๐ซ๐ ๐๐ญ๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ: Initiatives such as brand awareness campaigns, social media engagement, and exclusive discounts for new customers will further bolster our presence in the U.S. market.
๐น ๐๐๐ซ๐ ๐๐ญ ๐๐ฎ๐๐ข๐๐ง๐๐: Our marketing efforts should focus on working women, middle-aged individuals, and young students, aligning our messaging and promotions with their needs and preferences.
This analysis has been a rewarding experience, highlighting the power of data to inform strategic decision-making.
A special thank you to Santosh, Mahesh and our visionary founder ๐๐จ๐ญ๐ข for your continued support, mentorship, and dedication in guiding us throughout this journey. Your leadership and commitment to fostering a platform for learning and growth have been truly inspiring.
Thank you!!
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