What is really happening behind the hotel’s revenue numbers? Are we growing because rooms are priced higher, or because we are selling more nights? Which markets and distribution channels are driving revenue, and are we becoming too dependent on Online Travel Agencies (OTAs)? When do cancellations increase, and what types of bookings carry the highest risk? This dashboard explores those questions across three pages: Overview, Revenue, and Cancellations and Risk. It highlights seasonality patterns, ADR (Average Daily Rate) performance, channel mix, and behavioral signals such as lead time and repeat guest trends. The analysis reveals that pricing remains relatively stable, while revenue variability is more closely linked to booking volume, channel concentration, and long lead-time cancellations. These insights point to opportunities to strengthen direct booking strategies, improve customer retention, and reduce exposure to high-risk reservations.
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