This Power BI dashboard delivers comprehensive insights into the digital performance of an e-commerce website by integrating data directly from the Google Analytics 4 API.
Organized into four interactive pages, the dashboard offers deep insights across key dimensions:
- Traffic Sources: Track sessions, revenue, and conversion metrics segmented by source and medium to identify high-performing acquisition channels.
- Marketing Campaigns: Analyze ad spend, clicks, impressions, and revenue attributed to each marketing campaign to assess ROAS.
- Product Performance: Dive into item-level data such as product views, purchases, and revenue to uncover top-selling products and user interests.
- User Engagement: Monitor sessions, active users, bounce rates, and other key behavioral metrics to evaluate overall user experience.
Each page includes advanced time intelligence for trend analysis and supports flexible, user-driven exploration through field parameters.
Ideal for marketers, analysts, and e-commerce managers, this dashboard offers a powerful lens to evaluate strategy, optimize performance, and drive data-informed decisions.
🎥 Watch the demo video here: Demo Video
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P.S. All data has been anonymized to preserve the identity and privacy of the underlying business.
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