The executive dashboard was built for executive level employees to understand how their business has performed year to date.
The purpose of the dashboard is to provide a snapshot of the businesses performance, focusing only on high-level insights that are easily digestible. The aim is for executive level employees to track key metrics and gauge whether a deep dive is necessary to improve/sustain a certain performance metric.
KPI's - COGS, Profit, Discounts, Av. Unit Cost High-level snapshot of key metrics
KPI/Area Chart - Sales, Units Sold, Av. Sales Price, Av. Units Per Order High level snapshot of key metrics + monthly trend for further visual representation