In my opinion the most difficult task in creating any contest dashboard is to balance two factors - visual attractiveness and meaningful calculations. Focusing on only one of these aspects will always lead to failure, for example who will remember a beautifully created dashboard, but without any single interesting insight or attempt to solve any problem? On the other hand, even a brilliant solution or thoughtful analysis without making it appealing and well-presented will discourage the viewer from reading the entire story.
Having that in my mind, I tried not to neglect any of these aspects and provide a comprehensive experience to the viewer. First of all, I wanted to visually crystallize that this dashboard is about football – we have a sports field in the background and flags corresponding to each country. Secondly, I wanted to engage the viewer by some mini games which are required to complete in order to reveal the next part of the story. All of that is interspersed with statistics and predictions (including a forecast who is going to win EURO 2020 as a cherry on top). For those who are inquisitive there are descriptions for applied measures.
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