Customer Analysis Dashboard built using the Numerro Toolkit.
The customer analysis dashboard was built for the management of a food retailer to better understand their customer's demographics and how these impact their relationship with the retailer.
The purpose of the dashboard is to help the food retailer understand which type of customers are more valuable, and which ones are less valuable. These insights allow the retailer to focus their efforts on specific customers that provide a higher ROI.
Key Insights:
- KPI's - Av. Age, Av. Duration as Customer, Av. Income, Av. No. Purchases, Av. 2y Spend:
These insights allow the retailer to understand their average customers activity.
- Scatterplot - Correlation between age and average 2y spend:
Profiles the retailers customers by spend and age, helping them spot more lucrative customer demographics for future targeting.
- Matrix - Customer breakdown by age:
Provides insights into how a customers age impacts their activity with the retailer.
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