This report provides an analysis of Divvy Bike sharing for Cyclistic, Chicago, including key insights on different segments of customers. Discoveries include that casual riders are more likely to have long rides, have higher engagement during summer months, and have preferences for specific stations and routes. In contrast, members show more consistent usage throughout the year, shorter trips, and a preference for classic and electric bikes.
Strategic Recommendations:
- Providing membership benefits
- Highlighting membership benefits
- Activity-based membership plans (e.g., Classic-Only Membership, seasonal memberships)
- Leveraging high-traffic routes for targeted promotions
Such operations will enhance long-term sustainability in revenue inflow as well as customer engagement for Cyclistic.
eyJrIjoiZTk0NjFkOGMtZDhiNy00ZmY0LWE5MjgtYjU2YzFlZmQzMTViIiwidCI6IjljNjJmYzMwLWM4NDgtNDA5Ny1iMDkzLTFlZGVmZjQ4YTI0YyJ9
