Customer Satisfaction holds enormous significance to any organization, since it has a direct impact on the Bottom Line, unlike other contributors like product/service production costs, operational efficiency, marketing strategy etc which are under the organization's control and not at the mercy of the customers.
Third's What-If analysis is built for analysts serving the retail industry to predict how enhanced Customer Satisfaction can significantly improve cross sell/up sell & repeat sales opportunities thereby reducing FAT sales & marketing budgets for acquiring New Customers, thereby increasing your Bottom Line. Highly satisfied customers are an organization's loyal advocates, who on most occasions end up recommending your product/services to their peers and other network groups, which can have a huge impact on your Top Line.
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