include html in dax measure

Hi

Was trying to include iframe syntax in a dax measure however its complaining of certain values below. How can i rewrite dax to accept below?

Daxmeasure = 
"<iframe width="700" height="782" frameborder="0" scrolling="no" src="https://nedbank.sharepoint.com/teams/DataGurus/_layouts/15/Doc.aspx?sourcedoc={8d4f0a15-6cbb-4870-bcca-5dca3e3bc619}&
action=embedview&Item=Chart%201&wdDownloadButton=True&wdInConfigurator=True"></iframe>"