DAX- Calculating Average

[101]

Club Name	Agreement Number	Profit Center	Payment Amount
Club Daisy	1231	Dues	15.99
Club Lily	8952	Annual	49.99
Club Marigold	4582	Processing Fee	1.99
Club Orchid	8962	Dues	15.99
Club Rose	4562	Annual	49.99
Club Daisy	7862	Processing Fee	1.99
Club Lily	3252	Dues	15.99
Club Marigold	4562	Dues	15.99
Club Orchid	8232	Annual	49.99
Club Rose	1232	Processing Fee	1.99
Club Daisy	8342	Dues	15.99
Club Lily	2312	Dues	15.99
Club Marigold	4252	Dues	15.99

Here, I want to create a measure that calculates the Average Dues. 
For example: Here we have 7 Members that have Profit Center as Dues. 
Now, If I calculate Average Dues for Just Club Daisy. It would be Average Dues = Payment Amount (15.99 +15.99) /2 (There are 2 members in Club Daisy that has Dues). Now the Average Dues would be 31.98/2, which is $15.99. So, the Average Dues for Club Daisy is $15.99. 
In same way, I want to calculate Average dues for all the other clubs and create a matrix visualization that displays club names and their average dues. 
Thank you. 

[lbendlin]

You don't need DAX or a matrix for that

Maybe adjust your sample data a bit to make it more interesting?