Conditional formatting based on Conversion measure - previous year

daxer-almighty 

Thank you for this. Managed to get my date table sorted so that my new matrix matches the values that I used in the previous matrix. Have searched high and low here to find relevant dax that shows decrease (red) and increase (green) conditional formatting for changes in percentages relating individually to two criteria, in this case Male/Female. I looked at the time related link you sent but these seem related to creating the calculation, rather then conditional formatting.

Any suggestions anyone to point me in the right direction of a solution on here?

Thanks