CRM & retail - best book

[Olenard]

Dear colleagues,

i am looking for a DAX books focused on CRM & Retail modelisation  and calculation.

Do you have any book and e-book to suggest, maybe not fully focused on this but having interesting recipes such as :

cross channel curstomer, average basket, time before second purchase, churn rate...

thanks

[Olenard]

omg ! this is great. thank you I will look at it with attention !!

[amitchandak · Accepted solution]

@Olenard , Please refer to these few blogs and video's

Customer retention - First purchase etc - https://www.youtube.com/watch?v=Q1vPWmfI25o

Segmentation/bucket : https://www.youtube.com/watch?v=CuczXPj0N-k

Customer Retention Part 1:
https://community.powerbi.com/t5/Community-Blog/Customer-Retention-Part-1-Month-on-Month-Retention/b...
Customer Retention Part 2: Period over Period Retention :https://community.powerbi.com/t5/Community-Blog/Customer-Retention-Part-2-Period-over-Period-Retenti...

PowerBI Customer Retention Part 3: Period Of Stay – Cohort Analysis: https://community.powerbi.com/t5/Community-Blog/Customer-Retention-Part-3-Period-Of-Stay-Cohort-Anal...

Customer Retention Part 4:Customers to Retain- Segment in 4 quadrant based on Margin % and Discount: https://community.powerbi.com/t5/Community-Blog/Customer-Retention-Part-4-Customers-to-Retain-Segmen...

Other videos

https://www.youtube.com/watch?v=xCFFdF7_h7w

https://www.youtube.com/watch?v=8MZ7nQFlmVs

[Olenard]

Thank you daxer,

indeed, it a my bedside book. I was checking if there is any other key source.

[daxer-almighty]

https://www.daxpatterns.com/