Page 1: Landing Page
I always like starting with a landing page because it sets the tone. It gives users a quick idea of what to expect- there’s a title, a short description, a few key KPIs, and a navigation button to guide them into the report. Think of it as the “welcome screen” that gets you started.
Page 2: Global Overview
Here, we’re looking at peaches across the world. I start with three key KPIs: production, area harvested, and yield. And the order matters- First, what are we producing, then where are we growing, and finally how efficiently we’re doing it. Next, we have trend charts to quickly see how things have changed over time, along with a map-just a fun, visual way to explore the data.
On the right, I’ve highlighted a few interesting insights:
First, a dumbbell chart comparing production from 2010 to 2024. It clearly shows the shift over time and yes, China is way ahead, so there’s a slider to make comparisons easier.
Then, a table looking at growth % and efficiency index. Some countries like Turkey and Uzbekistan show high growth, but surprisingly, their efficiency isn’t as high. So growth doesn’t always mean efficiency.
And finally, a top 5 comparison based on growth and efficiency. One surprising insight- China doesn’t show up here, even though it’s a global leader. Instead, countries like Afghanistan stand out with high growth.
Page 3 is where things get a bit more focused and fun.
We zoom into the United States. At the top, we have a few KPIs and trends. One clear story: The area harvested is decreasing, and naturally, production is going down too. Possible reasons? Urbanization, rising labor costs, and competition.
There’s also a ranking chart showing how the U.S. position has changed over time and you can clearly see the decline.
Now comes my favorite part- I always believe a report should help you take action, not just show data.
So I built a “comeback scenario” using what-if analysis. We have two sliders: area change % and yield improvement %. Right now, both are set to zero- which tells us that if nothing changes, the U.S. could drop to rank 11 in the next 5 years. But as you play around with the sliders, you can see how improvements can change the ranking. It’s not a prediction-but it’s a great starting point for thinking about what could be done. And a quick fun fact to end on.
The most stressful but fruitful 20 minutes of my life indeed! My heart is happy and full of gratitude 🙂
