World Champs BCN

Power BI Dataviz World Champs Barcelona | Round 1 

This dashboard provides a comprehensive view of sales, profitability, product performance, and customer behavior for a sports retail store. It helps stakeholders monitor KPIs, identify growth opportunities, and make data-driven decisions.

Key Insights

• Revenue reached ₹11.22M with a 52.81% profit margin.
• Revenue and profit showed consistent growth from 2021–2025.
• Kits and Boots are the top revenue-generating product categories.
• Organic Search is the most effective acquisition channel.
• Casual Fans are the largest customer segment.
• Customers with 2+ years tenure contribute the highest revenue.

Business Recommendations

1. Increase inventory for top-performing products.
2. Strengthen SEO and Organic Search strategies.
3. Review low-performing products for optimization or discontinuation.
4. Introduce premium pricing strategies for high-demand products.
5. Launch loyalty programs targeting long-term customers.
6. Improve customer retention campaigns for new customers.