PitchSide Pro: Revenue Performance & Growth Strategy Dashboard
PitchSide Pro: Revenue Performance & Growth Strategy Dashboard
Business Problem:
PitchSide Pro is a global football merchandise retailer experiencing changes in revenue driven by seasonal demand, football events, product launches, promotional campaigns, and digital channel expansion.
This executive Power BI dashboard answers the challenge:
What is driving changes in revenue performance over time, and where should the business focus next to sustain growth?
Dashboard Overview:
This report consists of five interactive pages designed for executive decision-making:
Executive Revenue Overview – Revenue KPIs, trends, and overall business performance.
Revenue Drivers Analysis – Key drivers across football moments, promotions, categories, and regions.
Digital & Channel Performance – Website traffic, conversions, bounce rate, and channel effectiveness.
Product & Customer Insights – Product performance, customer segments, and profitability analysis.
Executive Summary & Strategic Recommendations – Business insights and recommendations to support future growth.
Key Insights:
Revenue is primarily driven by regular trading, with noticeable peaks during football events and product launches.
EMEA consistently delivers the strongest regional performance.
Kits and footwear remain the highest-performing product categories.
Digital channels continue to support growth, while conversion optimisation presents additional opportunities.
Strategic Recommendations:
Increase investment in high-performing product categories.
Align inventory and marketing with major football events.
Expand digital engagement and improve conversion strategies.
Focus on growth opportunities in emerging regions while maintaining strong-performing markets.
Tools Used:
Microsoft Power BI Desktop
Power Query
DAX
Interactive Data Visualization
Executive Dashboard Design
Final Statement:
This report was designed using executive dashboard principles, focusing on clear storytelling, actionable insights, and intuitive interactivity to support strategic business decisions.