Love In Numbers

Love in Numbers – How We Spend, Celebrate, and Express Love
Valentine’s Day is more than just a celebration of love—it’s a multi-billion dollar industry shaped by consumer preferences and evolving gifting trends. This report provides a data-driven analysis of Valentine's Day spending from 2010 to 2022, uncovering key insights into how, where, and on what people spend their money.
To ensure a comprehensive and in-depth analysis, this report is built using multiple datasets from Kaggle, covering historical spending trends, category-wise purchases, gender-based spending, and age-group preferences. These datasets help to provide a detailed breakdown of spending patterns across demographics and gifting categories.
While this report includes valuable analytical insights, the primary focus is on data visualization—bringing numbers to life through interactive and aesthetically appealing visuals that make complex information easier to interpret. The goal is to create an engaging, storytelling-driven experience that allows viewers to quickly grasp key trends.
Through advanced Power BI visualizations, Deneb (VegaLite) custom visuals, and a thoughtfully designed UI using SVG & Figma, this report ensures a seamless and interactive storytelling experience.
By analyzing historical spending trends, age-based preferences, gender differences, and the shift from traditional gifts to experiences, this dashboard presents a unique perspective on the economics of love.
Whether you’re a retailer, marketer, or simply curious about consumer behaviour, this report offers valuable insights into how Valentine’s Day spending has changed—and what the future may hold.
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Key Report Features
Technologies Used: Power BI, Deneb, SVG, Figma
Data Sources: Multiple Kaggle datasets on Valentine's Day sales & spending
Focus Area: Valentine’s Day Spending Analysis (2010-2022)
Key Insights Covered:
• Total Spending Trends from 2010 to 2022
• Top-Selling Gift Categories (Jewelry, Flowers, Dining, Travel, etc.)
• Gender-Based Spending Differences
• Age-Wise Purchase Behavior
• The Shift from Traditional Gifts to Experiences
• Pandemic Impact on Luxury Gift Purchases
Main Focus: Data Visualization Over Analytics – Ensuring clear, interactive, and engaging visuals to make complex data easy to interpret.
Explore the numbers, uncover trends, and see how love translates into spending habits.