You may think that Sentiment Analysis is the domain of data scientists and machine learning experts, and that its incorporation to your reporting solutions is the domain of advanced developers and expansive IT projects. Well, today this is going to change.

Today I will show you how to gain Sentiment Analysis insights without the help of machine learning gurus or software ninjas. All you need to do is open your Power Bi Desktop and follow the steps below.

Oh, and to make it fun, let's pretend we are the social media analysts of the US Presidential Candidates, and analyze the sentiment of their Facebook posts. When we are done, we will be able to tell who is more positive on Facebook, Trump or Clinton, and if we see a trend of positivity or negativity over time.

Are you ready to begin? Here is the dashboard you will be able to create if you continue reading.