Maps in power bi have improved significantly over past few releases and works fine across desktop, service and mobile app. However I recently saw a post by user where he had several addresses listed in the dataset and when plotted on map he realised number of plottings on map seemed little less than actual records in the dataset. Upon investigation it was found some addresses where not listed on Bing Maps but they were on Google Maps. If there was latitude longitude values it would have been easier since they would come up on Bing maps regardless of the address. That prompted me to explore the idea of geocoding and reverse geocoding in Power BI.